Selected work / Times Internet
Five views into my work on consumer news products: the questions, decisions, and results behind each one.
01 / Featured case study
Improving discovery and entry points for the Times of India App games experience.
Explore the case studyThe measured shift
18% to 74%
Games funnel progression
Associate Product Consultant, Times Internet
Using an interactive-content vertical to strengthen retention in a consumer app.
Retention · Consumer apps
+13%
Helping shape a homepage revamp around hierarchy, personalisation, and content discovery.
Discovery · Product design
Translating behavioural signals and newsroom goals into an operational personalisation workflow.
Personalisation · ML operations
Integrating ET Markets into the Times of India App to reach a high-intent market segment.
Integration · Audience growth