Making complex ideas useful.

• Working on Check-in, a new Paytm Travel initiative exploring an agentic travel experience for a new-age audience, with a design approach distinct from conventional travel apps. • Collaborating with data science, engineering, product, and business teams to shape the experience and technical approach. • Working on evals for the AI layer, improving how we assess agent behaviour and use the findings to refine the experience. • Designing AI-driven automations to remove repetitive work and reduce operational overhead across the travel journey.

• Led product initiatives for the TOI One ecosystem across TOI, ET Markets, and ET News, focused on discovery, personalisation, first-party data capture, and Day 0 churn. • Built AI-powered products using LLMs, embeddings, and RAG pipelines for content intelligence, workflow automation, and personalisation. • Improved video product and distribution, contributing to 50% revenue growth across the web video vertical. • Led Defence HQ, an AI-native defence intelligence platform using LLM pipelines for conflict detection, summarisation, classification, and real-time visualisation. • Wrote PRDs, prioritised roadmaps, defined success metrics, and coordinated engineering, editorial, and business teams through launch.

• Improved the TOI App games funnel from 18% to 74% through analytics-led UX changes, experimentation, and clearer navigation. • Integrated ET Markets into the TOI ecosystem, expanding the content offering for a finance-focused audience. • Worked across content, product, and growth teams to improve engagement, session depth, and retention through data-backed decisions. • Built AI-powered newsletter and game-generation pipelines that reduced editorial effort by over 90%, turning a three-person, full-day workflow into a one-hour review. • Conducted user research, competitor analysis, and product experiments to identify growth and adoption opportunities.

• Owned the games vertical on the TOI App, increasing overall app retention by 13% and achieving 65% D1 retention among game-playing users. • Drove retention and engagement through iterative launches, funnel optimization, and UX improvements across interactive content. • Set up end-to-end product tracking using Google Analytics (GA4) and Microsoft Clarity to identify drop-offs and inform product decisions. • Conducted competitor analysis and user research to guide feature strategy and editorial innovation.

Leading the council in fostering innovation and entrepreneurship within the institution. Organized events, workshops, and collaborations to promote a culture of innovation and creativity among students. • Hosted numerous events and workshops to inspire and educate students on various aspects of innovation and technology. • Collaborated with team members and external partners to bring valuable resources and opportunities to the council. • Implemented new initiatives to support student projects and startups, providing mentorship and guidance. • Encouraged cross-disciplinary collaboration and networking to enhance the innovation ecosystem within the institution.