Case study / 03 / Discovery · Product design
TOI App Homepage Redesign
Helping shape a homepage revamp around hierarchy, personalisation, and content discovery.
The result
Outcome
Supported the TOI App homepage redesign across visual hierarchy, personalisation, and content discovery.
01 / Context
The challenge
A high-traffic news homepage must help readers find relevant content quickly while balancing editorial priorities, product constraints, and a coherent visual system.
02 / Execution
What I worked on
- 01
Coordinated with editorial, engineering, design, and business teams during the redesign.
- 02
Focused product discussions on stronger hierarchy and more useful discovery patterns.
- 03
Connected personalisation goals to the practical requirements needed for delivery.
03 / Reflection
What this reinforced
Homepage work requires shared language across teams: user value, editorial intent, visual hierarchy, and delivery scope must stay aligned.
Next case study
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